It doesn’t matter whether you care about social media or not – the companies driving it are very interested in you.”YOU MAY not be interested in war, but war is interested in you.” Leon Trotsky’s line should be taken on board by the dwindling band of politicians and commentators who think social media and new communications technology are some sort of passing fad that can be safely ignored. In fact, as 2010 showed, the long-established rules of media engagement are changing fast, driven by instantaneous mass communication on a scale unimaginable even a few years ago. As this year proved, if you’re not ready for it, you’ll get hurt.
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